Wow! A 100-Foot SoyNut Butter and Jelly Sandwich!
“The average child will eat a reported 1,500 peanut butter and jelly sandwiches before entering high school,” said Steve Grubb, president of The SoyNut Butter Company, a manufacturer of peanut and tree nut-free food products. “Creating a massive sandwich with a peanut butter substitute as the main ingredient is a spot-on way to highlight the issue of food allergies and the alarming increase of peanut / tree nut allergies among children.”
Food allergy is a large and growing public health problem, affecting up to 15 million Americans. That includes nearly 6 million children – roughly two in every classroom. Nut allergies are a major concern as evidenced by a 2011 study funded by Food Allergy Research Education (FARE), which found approximately 2 percent of children had a peanut allergy. An earlier study found the number of children in the U.S. with peanut allergy had more than tripled between 1997 and 2008.
In 1998, the Food Allergy & Anaphylaxis Network, now FARE, created Food Allergy Awareness Week to educate the public about food allergies, a potentially life-threatening medical condition. While FARE works to increase awareness and action on behalf of the food allergy community year-round, Food Allergy Awareness Week provides a special opportunity to shine a spotlight on food allergies and anaphylaxis.
“During Food Allergy Awareness Week and beyond, we are committed to making the world safer and more inclusive for individuals with food allergies. Our goal goes beyond simply raising awareness. We want to inspire action on behalf of everyone with food allergies so that we can improve understanding of the disease, create safer environments and advance the search for a cure,” said John L. Lehr, chief executive officer of FARE.
Those interested in following the progress of the humongous hoagie can do so on Twitter at #FAAW and #100footsnbsammie or follow @soynutbutterco for updates.
Highland Baking Company, located in Northbrook, IL, will make two 50-foot loaves of bread utilizing a gutter as the baking pan. Upon completion of the sandwich at Kohl Children’s Museum, the two loaves will be joined together, thus creating a 100-foot SoyNut Butter and jelly sandwich.